Tag: small business holiday planning
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2020’s Real Holiday Shopper Persona Examples (and How to Connect with Them)
Consumer spending has continued to outperform economists’ expectations. Despite 2020’s pandemic, U.S. shoppers still intend to spend more this year on holiday shopping than ever before, according to researchers at the National Retail Federation. Source: U.S. Census data compiled by the National Retail Federation However, shopping behavior has changed drastically. No longer can small business…
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Holiday Customer Demand has Changed: How Small Businesses Can Meet People Where They Are
Smart business leaders are taking note as consumer behavior shifts to satisfy the market’s newest wants and needs — especially now that the holidays are here. Nearly 60% of consumers say they anticipate their holiday plans to change this year, and another 15% say they’re not yet sure what will happen, according to Progressive Grocer.…