Tag: holiday shopping
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2020’s Real Holiday Shopper Persona Examples (and How to Connect with Them)
Consumer spending has continued to outperform economists’ expectations. Despite 2020’s pandemic, U.S. shoppers still intend to spend more this year on holiday shopping than ever before, according to researchers at the National Retail Federation. Source: U.S. Census data compiled by the National Retail Federation However, shopping behavior has changed drastically. No longer can small business…