Category: Small Business Resources
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Bookkeeping for Freelancers: A 2022 Guide
The term “freelancer” was originally used to describe a medieval mercenary whose lance wasn’t sworn to the service of one lord. And while they’re no longer hired assassins, freelancers are still “killing it.” According to Payoneer, a freelancer’s average hourly wage in 2022 was about $28, almost double the national average. While freelancing may improve…
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11 Accounting Formulas Small Business Owners Need to Know
If you’re a small business owner who likes to do their own bookkeeping, you’re not alone. According to a recent report by Clutch, a majority of small businesses (62%) prefer to do their accounting in-house. Luckily, you don’t have to be an accountant to assess your business’ financials. Use these tried-and-true accounting formulas to quickly…
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The Ultimate Small Business Tax Deductions Worksheet for 2022
If you’re a small business owner, there’s a good chance thinking about taxes stresses you out. You’re not alone. The fear of making a mistake on taxes terrifies many people. A recent Pew Research study showed that the complexity of the federal tax system significantly bothers 47% of Americans. Well, there’s good news: tax preparation…
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Small Business Week 2021 is Approaching: Prepare Now for a Successful Campaign
A recent survey found that 75% of consumers plan to support nonessential small businesses as soon as restrictions are lifted. And as folks begin venturing out again, Small Business Week (September 12–18, 2021) is the perfect time to engage them. What is Small Business Week? National Small Business Week (NSBW) is the U.S. Small Business…
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A Post-Work Relaxation Guide for Business Owners
While rewarding, running a business is extremely challenging, not to mention stressful. Any business owner can agree that their brain is continuously going at a hundred miles an hour – even when they’re technically not working. Budgeting, personnel problems, and operational hiccups are just a few of the things that keep them up late at…
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Why Cyber Security Strategies Matter for Small Businesses in 2021
Warning: Your small business is under attack. Did that get your attention? Ok, while a tad dramatic, the fact that 43% of all cyberattacks target small businesses underlines that cybersecurity strategies are needed regardless of the size of the venture. High-profile breaches at large organizations like SolarWinds and Microsoft might get most of the attention,…
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Customer Retention Strategies to Keep Your Recent Holiday Gains
What good is your holiday revenue surge if sales go right back to normal after Dec. 25? Who wants to hustle as hard as you did in November and December, just to go back to business as usual? Don’t settle for yearly sales spikes. Arrange your business now so that increases are spread out over…
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January Returns: How to Handle Reverse Logistics (for Online Business Owners)
Do you dread customer returns, or do reverse transactions excite you? Understandably, most business owners love the thrill of sales — and prefer not to think about how to undo a deal. But in these unique times, when consumers are changing spending habits, 95% say that a good returns experience convinces them to shop with…
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2020’s Real Holiday Shopper Persona Examples (and How to Connect with Them)
Consumer spending has continued to outperform economists’ expectations. Despite 2020’s pandemic, U.S. shoppers still intend to spend more this year on holiday shopping than ever before, according to researchers at the National Retail Federation. Source: U.S. Census data compiled by the National Retail Federation However, shopping behavior has changed drastically. No longer can small business…
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3 Seasonal Employment Strategies for History’s Most Unique Holiday Season
Are you new to hiring for the holiday season? Retailers know the December seasonal employment scramble. But this year, businesses across all sectors are tuning their talent management plans—because the 2020 holiday looks a lot different than previous holidays. The good news is you have options, and we’re here to help you navigate them. Seasonal…